Every brand has a voice
Preface
The value of voice
At Opening Line, we use language to its fullest in order to create unique forms of expression.
Working with a pool of independent writers and strategists, each with their own specialisms, we craft compelling verbal identities for creative businesses that go beyond something to sell – with something to say.
There’s so much value in voice. Cultivated considerately, it can be the clearest expression of who you are and why it matters.
Let’s hear it.
Process
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1. Brand strategyNail your propositionWriting good copy is hard without a solid strategy in place. So we start by defining your brand and its place in the world. Internal clarity keeps external copy nice and tight.
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2. Tone of voiceCommunicate with characterMaybe you want to sound "human". Or "smart". Who wouldn't? We get way more specific, so that how you say things is just as interesting as what you say — and taps into the emotions.
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3. Brand copyElevate the narrativeBrand well whittled, we focus on its ultimate expression. Our web copy inspires and informs in equal measure; flowing seamlessly from brand-level storytelling to product/service messaging, and everything in between.
Founder
Zosia Swidlicka
During her 15-year experience in brand strategy across New York, Milan and the UK, Zosia noticed there was often a disconnect between internal thinking and external expression. She uses copy as a tool to bridge that gap. Her editorial writing has appeared in magazines such as Wallpaper*, Cereal, AIGA Eye on Design, and It’s Nice That. And when not hunched over her desk, she volunteers as a guide at Tate Modern.
